Leicester-based Instagram expert Estelle Keeber took centre stage at CHSI Stitches 2025, inspiring crafters, makers, and small business owners with actionable insights on how to use social media to grow their businesses. As one of the UK’s leading trade events for the craft, sewing, and hobby industry, CHSI Stitches—held at the NEC Birmingham on 23rd–24th February—brought together industry professionals, retailers, and creative entrepreneurs eager to stay ahead in an ever-evolving digital landscape.