Vale of Belvoir drinks producer to take part in national campaign
An award-winning Vale of Belvoir soft drinks producer is partnering in a national campaign to help people lead healthier lives when they decide to take a break from alcohol or give up altogether.
Bottesford-based Belvoir Farm is teaming up with Alcohol Change UK - the charity behind the Dry January® challenge - to help the nation embrace mindful drinking in 2026.
Starting from January 1 and what will be the campaign’s 14th year, the Dry January® challenge encourages participants to start 2026 feeling refreshed and clear-headed by going alcohol-free for 31 days.
Taking part comes with a range of benefits, including better sleep, more energy, improved health, and saving money.
As the Official Mocktail of the challenge, Belvoir’s range aims to deliver bold, authentic flavour, with real fruit juice and absolutely no artificial ingredients.
The recently redesigned mocktail range has been developed to reflect its premium appeal.
Their award-winning Lime & Yuzu Mojito is the UK’s No.1 mocktail, blending freshly squeezed lime juice, zingy yuzu juice and a touch of garden mint, for a crisp, zesty refreshment with a gentle sparkle.
The SKU offers a vibrant twist on the classic Mojito cocktail and is a popular alcohol-free alternative for unwinding or celebrating with friends and family.
Charlotte Rogers, senior brand manager at Belvoir Farm, said: “As the UK’s number one mocktail brand, we’re thrilled to support Alcohol Change UK in the new year, starting with the Dry January® challenge.
"At Belvoir, we’re obsessed with creating the best-tasting drinks and ensuring that everything we make stays as natural as possible - using simple, carefully selected ingredients that taste delicious.
"Taking part in the challenge shouldn’t mean compromising on flavour or enjoyment, and our mocktails make that easier than ever by offering a genuinely delicious alternative, made with real fruit juices and a sophisticated taste that lives up to the original cocktail.”
According to Alcohol Change UK research, January 2025 saw eight million Brits attempt a full 31 days off alcohol while a further 8.8 million cut down over the month.
And, with a rise in sober curiosity and mindfulness reshaping the conversation on drinking, 2025 has seen 4.1 million fewer UK adults consuming alcohol on a weekly basis compared to 2021, with 82 per cent stating that they wanted to reduce their alcohol intake to improve their health and lifestyle.
As the trend continues, 38 per cent of Brits say they find alcohol-inspired soft drinks an appealing alternative.
Danielle Houliston, executive director of income and engagement at Alcohol Change UK, said: “Every January, millions of people look to start their year on a healthier, happier footing with a month off alcohol.
"Those who take part in the Dry January challenge tell us that having high-quality, flavour-packed alcohol-free alternatives to enjoy makes all the difference, not just in January but in helping them decide what their relationship with alcohol looks like over the long term.
"That’s why we’re so excited to welcome Belvoir Farm as the Official Mocktail for 2026 and look forward to working with the team and seeing participants get stuck into their amazing range throughout their alcohol-free January and beyond.”
Go to www.dryjanuary.org.uk to sign up and download the Try Dry app.