Gen Z

Most empowering women of 2025 - and the messages that made them stand out

The top 20 most empowering women of 2025 revealed

Teen stares at phone while stood on level crossing. Network Rail

Teen stops on level crossing to text on mobile phone

77% of Gen Z book a hotel based solely on its ‘vibes’ or aesthetic

Driving photo by Mark Stuckey on Unsplash

Little-known law could land drivers with £5000 fine

Move over Gen Z - young Brits are more Gen T, after research found they would turn to a cuppa over an alcoholic drink when stressed out.

Gen Z turn to tea when stressed over an alcoholic drink

Big Zuu creates meals for students using the Ninja CRISPi, a brand-new portable air fryer

Gen Z students are ditching clubs for cooking as a way to socialise

Gen Z say life would be more fun with a clone

Olly Alexander surprises fans with a double act in St Pancras Station

Survey reveals most of us envy neighbours' homes

Lucia Gorman 'bored club girl' back in front of the camera

They need to decompress once they log off

Gen Z take the longest to destress after work, survey finds

Tesco has unveiled Hatch, an exclusive one-day only tasting experience hosted by renowned chocolatier and author Chantal Coady OBE

Brits admit stealing Easter goodies from kids

A third of people admit cracking into their kids’ treat stash with age no barrier to chocolate cravings, according to new research.

Abbey Maclure

One in three Gen Zers have increased their charitable giving

Gen Z and millennials are the most charitable generations, study shows

(Photo: Pexels)

Taskmasking: 7 ways Gen Z is perfecting looking busy at work

Sir Trevor McDonald, 85, was encouraged out of retirement to announce The Big Nationwide Thank You

Sir Trevor McDonald announces £600m Nationwide 'Thank You' fund

52 per cent of 18-24-year-olds chose to invest some cash in 2024

Gen Z investors have nearly doubled yearly, new research shows

AI images show what the typical Gen Z and Millennial thinks their future retirement will look like

Gen Z imagines retirement

Danny Dyer marks his new role as the 'Broadband Butler'

Danny Dyer learns top service from Geoffrey, Fresh Prince's butler

Gen Z is increasingly turning to the divine to help them cope with an ever-complex world

Young people are bigger believers in God than their elders, study

Gen Z have a lot to learn about life hacks

Irons vs clothes steamers: Which is best as research shows ⅓ of Gen Z can’t thre...

Two-thirds of Brits would fail the citizenship test

Ad Feature Two-thirds of Brits stumped by UK citizenship test, research shows

Nearly half of Brits (47 per cent) wrongly believe that potatoes cause weight gain, according to the study

The surprising superfood you don't need to feel guilty eating

62 per cent of people couldn't live without a washing machine

Over half of Brits could not live without a washing machine, new study

Research of 2,000 adults found almost half devote a mere 10 minutes or less to the meal

Brits embrace ‘working breakfasts’ - holding meetings over the meal

‘I tried the viral “Chicken Wine” La Vieille Ferme - and it is now my favourite summer tipple’ (Photo: Adobe Stock / Holly Allton)

I tried the viral 'Chicken Wine' - and it's worth the hype

The cost of buying and posting cards could be one reason for their demise, while some reckon the rise in digital communication might be making them obsolete

Six in 10 adults are receiving fewer Christmas cards this year

A study of 4,000 adults revealed those aged 18 to 27 intend to cut down on new buys by a third in the next two years

Most purchases for half of Gen Z shoppers will be second-hand by 2027

Mice pies, Christmas pudding, and Christmas cake are just some of the few things Gen Z are turning their back on this Christmas

Gen Z are turning their back on Christmas traditional favourites

Stuck on repeats: Gen Z hooked on nostalgia and Christmas Day re-runs

As the BBC unveils this year’s Christmas TV schedules, new research from EE finds opinions on what to watch differs between generations.

Melissa Carr

A poll of 2,000 meat-eaters found the youngest generation are most conscious about where their food originated from

Gen Z feel twice as guilty about eating meat than the over-65s

36 per cent of those polled adopt a "you can't take it with you" approach, spending their cash while they can, rather than putting it aside for emergencies.

Almost a third of Brits find rainy day funds outdated

A study of 2,000 adults found 57 per cent are sceptical about discounts offered by stores during the November sale

Two thirds of Brits believe Black Friday is a 'con'

'Lifestyle inflation' is to blame, according to 4,000 adults

Fewer than one in 10 millennials have hit their financial goals

Teach First say better pay and more flexibility might be needed to recruit more Gen Z teachers (Image: National World/Adobe Stock)

Teaching charity's plan to attract Gen Z into classroom careers

Group of young children holding smartphones. Photo: Seventyfour - stock.adobe.com

What is a Gen Alpha and how to tell who is one

(Photos: SWNS/Pexels)

I'm a 24-year-old Gen Z CEO - I only employ under 30s

A research study of 2,000 adults revealed Gen Z is the most entrepreneurial generation – with three quarters harbouring ambitions to be their own boss.

Gen Z are the most entrepreneurial generation, according to research

Clips from Skibidi Toilet shorts on YouTube. Photo: DaFuqBoom!/ YouTube

What is the deal with skibidi toilet - and if it is dangerous for kids

A study has found that should nightclubs continue to close across the United Kingdom as they have done post-lockdown that by 2027, the idea of clubbing will be a thing of the past.

Explainer Where are Gen Z’s going out at night as nightclubs face closures?

Boomers save most, but Gen Z reckon they make their money work harder

Aldi launches own-brand version of the viral ‘chicken wine’. (Photo: Aldi)

Aldi launches its own version of viral wine for only £5.99

(Photo: Pexels)

20% of parents say social media is better than them for cash education

(Photo: Pexels)

Study reveals Gen Z is more budget and money-savvy than 'Boomers'

Sherrie Brown, Gi Group

Advice from Leicester recruiter as Gen Z overtake in the workplace

These are the top 10 most commonly believed beauty beliefs

Nothing says the 90s like The Body Shop - here I've selected my favourite products for a walk down memory lane. Picture: The Body Shop

The Body Shop 90s-style: My best buys as a teenager

Nothing says the 90s like a teenager in The Body Shop. Jamie Jones walks down memory lane with her best beauty buys, from White Musk to Body Butter

Jamie Jones

Breville launches the Greaseless Spoon Café.

Watch: Traditional British fry-up could die out after Gen Z shun dish

Young adults are gearing up to become their own boss by 30

Former England footballer Peter Crouch has launched a promotion in Greene King pubs which will see 100,000 free pints on offer if it rains in Manchester next week Picture: Greene King

Free pints if it rains

The top 10 messaging mishaps parents do when talking to their kids

Usual and unusual ways people prefer to snack on their crisps

Cost-of-living crisis drives more adults to consider buying large domestic appli...

Half of adults admit to buying lower-quality items in order to cut costs

Labels such as millennial and Gen Z are ‘unhelpful’ and often carry ‘inaccurate’...

Gen Z festival goers are increasingly taking their tents with them after festivals (photo: @F.Guion)

Gen Z festival goers... won't leave tents behind

More than a third of surveyed Brits refuse to dine at a restaurant that doesn’t accept pets (photo: Adobe)

Dining out with dogs - how our pets shape our social lives

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