VIDEO: 1 in 14 won’t see any sunlight on longest day of the year this Sunday

The study, commissioned by outdoor travel and adventure brand Kathmandu, reveals that Brits who leave the house on a daily basis will spend on average only 79 minutes outdoors.

Presenter and naturalist Chris Packham​ ​is urging Brits to rediscover the outdoors, even if in a urban environment as he fronts the #GotToBeOutThere campaign​ - watch the video above.​

​Almost half (47%) cite the British weather as the main reason for not being outside enough.

41% blame work commitments for getting in the way; 14% say they can’t afford to whilst one in 10 (10%) believe computers, tablets, game consoles and smartphones steer them clear of outdoor pursuits.

Almost one in three (29%) parents surveyed express concern that their children are not spending enough time in the open air.

Meanwhile, almost one in five (17%) hardy respondents state that nothing prevents them from devoting time to being outdoors.

Walking is by far the most popular outdoor activity (70%) among adult Brits, followed by socialising with family and friends (43%).

Almost one in four (23%) enjoy walking their dog and one in five (20%) like to get active outdoors through sport and exercise.

A further 20% make sure to find the time to embrace nature with pastimes such as bird-watching.

It seems some adults are more adventurous when it comes to spending their leisure time, by pursuing activities like mountain biking (8%), hiking (13%), mountaineering and rock climbing (3%) and water sports including surfing (9%).

A few thrill seekers (4%) indulge in extreme sports such as bungee jumping, zorbing and paragliding whenever they have the chance.

Meanwhile, one in six (16%) are determined to experience the outdoors on their own terms by caravanning and camping.

In addition, Brits say that on average they connect with the great British outdoors four times a year but of those two thirds (66%) will never stray further afield than their local area or region​.

Will you be spending time outdoors this weekend?