Leicestershire entrepreneur backs three-year celebration of Leicester’s fastest-growing men’s wellbeing movement
Leicestershire businesswoman and social media marketing expert Estelle Keeber is proud to be one of the headline sponsors supporting the third anniversary celebration of The Brotherhood Legion CIC this Sunday at Eden Venue.
For Estelle, backing this milestone was an easy decision. The Brotherhood Legion – founded by Reiss Loftus after struggling to find a local support group for men – has rapidly grown from a small free Sunday fitness session into one of the region’s most powerful community wellbeing movements.
In just three years, the CIC has delivered more than 75 events, collaborated with more than 100 local businesses, and created a safe, empowering space for men to come together, talk, connect and rebuild confidence. Its impact on mental and social wellbeing in Leicester is now widely recognised, with awards and community praise pouring in.
Estelle said: “What Reiss has built is nothing short of incredible. As a local business owner, supporting grassroots projects that genuinely change lives matters to me. The Brotherhood Legion gives men a place to be heard, supported and uplifted, and that’s something our community desperately needs.”
The Brotherhood Legion’s 3rd anniversary celebration takes place this Sunday, 1pm to 7pm at Eden Venue, Leicester – and the event is open to absolutely everyone.
Families, supporters, business owners and local residents are encouraged to come along, enjoy the atmosphere and celebrate what has become a cornerstone of Leicester’s wellbeing community.
Sponsors for this year’s event include Sakura Tattoo, Uncle J, 5s Live, Deax Drywall, AJR Decorating, I Love Pilates, MM Carpentry, TSD Cleaning Group, Hair by Rachael and marketing consultancy firm Immortal Monkey.
Another proud sponsor this year is Rachael Sprigg, a respected local hairdresser who previously supported the much-loved Look Good, Feel Good community event.
Rachael, who is well-known for her warm, down-to-earth approach, commented of Reiss last charity event.
“Being part of events that help people feel better about themselves is something I’ll always say yes to. Confidence can start with something as simple as a haircut, and I love using my skills to give people a lift.”
Her continued involvement with community wellbeing projects reflects the spirit of collaboration that has helped The Brotherhood Legion flourish.
Estelle added: “Seeing business owners like Rachael continuously show up for our community is inspiring. This is what makes Leicester so special – the way local people and small businesses rally around wellbeing projects that matter.”
The Brotherhood Legion’s mission has always been simple: to serve the community, bring people together and shine a light of hope across the city.
What began as Reiss offering a space for men to work out on Sunday mornings has become a lifeline for many – creating connection, reducing isolation and breaking down barriers around male mental health.
Estelle’s sponsorship, alongside the other local partners, ensures that the anniversary celebration can remain open, inclusive and accessible to all.
Event Details
The Brotherhood Legion CIC – 3rd anniversary celebration
Eden Venue, Leicester
This Sunday
1pm – 7pm
Everyone welcome – free community event