Melton company partners with Chicago private equity firm

Assisi Pet Care Group Limited, which is based at Pera Business Park in the town, says the new partnership with Wind Point Partners will help take it to the next stage of its development.

Under founder and CEO, Peter Mangion, Assisi has grown significantly through the implementation of organic growth initiatives and the completion of four acquisitions which expanded the company’s product capabilities and geographic reach.

Its brands include Hi Life, Hollings Dog Treats, Maced natural snacks for dogs and Pet Munchies.

Assisi represents the second partnership between Wind Point and Mr Mangion, who previously served as CEO of a Wind Point investment in the pest control industry.

Mr Mangion said: “Assisi has been on a tremendous journey since its inception in 2020, which is a testament to the strength and quality of our people, our customer and supplier relationships and the rich heritage of our brands and products.

“Wind Point and I have worked closely together for numerous years. Our shared focus on investing in our people and expanding our capabilities makes them the ideal partner for Assisi.”

Adam Jump, vice-president at Wind Point, commented: “Assisi is a rapidly growing platform with significant opportunity in the dynamic European pet care industry.

"Peter and the Assisi management team have built an outstanding business that sits at an exciting inflection point.

"We look forward to supporting the Assisi team as they continue to build a differentiated pet foods and treats platform.”

Wind Point is a long-time investor in the pet and animal nutrition industry, with select prior and current investments including Targeted PetCare, FoodScience, Petmate and Pestell Nutrition.

Paul Peterson, the company's managing director, explained: “Assisi operates in attractive markets and is well-positioned through its focus on premium and natural pet foods and treats.

"Wind Point’s long-term experience in pet positions us well to support Peter and the team in the company’s next phase of growth.”

Wind Point evaluated Assisi in partnership with a team of seasoned executive advisors who possess deep experience across the pet industry.

John Howe, a member of Wind Point’s Executive Advisor Partner (EAP) program, will serve as board chair.