Just one week remains to make your donation and get our much-loved Rutland-Melton International CiCLE Classic on TV screens next April.
Earlier this month a crowdfunding bid was launched to raise £15,000, the sum required to guarantee the broadcast of an hour-long highlights package.
Despite a fiercely loyal fanbase throughout the cycling fraternity, response has been slower than expected so far in the 30-day initiative with the total hovering around the £2,000 mark.
Race organisers have also linked sales of the official race jersey, at a cut price of £13, including free headwear, to the appeal. All proceeds will go in full to the TV effort for the immediate future.
They are available from eBay or from the merchandise page of race website www.cicleclassic.co.uk
Race director Colin Clews, from Wymondham, said: “We know Christmas is coming and funds might be short, but we will probably continue the effort after the project final date on December 3 as we believe we can still achieve what we wish, one way or another.”
The project has also raised the profile of the race among TV production companies, and competition could lead to a drop in the cost.
But having to buy TV airtime for a sporting event has raised eyebrows, particularly among overseas sources.
“A Belgian team manager who is a regular at the CiCLE Classic was astonished that we are having to find any money,” Clews added.
“He told us if this race was in Belgium it would have been televised from year one, and the TV companies would have been fighting each other for the fee to pay US for the rights to cover the race.”
* To donate, visit https://crowdfunding.justgiving.com/CiCLEClassic