Cycles are being made available in Melton for workers to get about town, families to enjoy in their leisure time and to help people recovering from drug or alcohol problems.
Melton Council is launching the scheme as part of its drive to promote active travel in the borough to improve the environment and public health.
Five hybrid and five mountain bikes have been bought with some to be offered for a small charge to residents for use on family days out or other leisure activities.
Some of the cycles will be for people referred by the Swanswell Drug and Alcohol Agencies in Melton to provide physical exercise to help them recover from their conditions.
Council staff will also be able to use the bikes to travel between its different sites as a healthy and traffic-friendly alternative to driving.
Emma Geary, the council’s physical activity development officer, said: “We have decided to make these bikes available because it is healthy and environmentally-friendly and we think there will be a demand.
“It is likely to be a slow burner at first but I am confident it will take off in the borough.”
The council took delivery of the bikes from the town’s Halfords store this week.
Safety accessories such as helmets have also been bought for use by those who get involved in the scheme.
Ms Geary added: “This is the first time we have organised a scheme like this and we hope the bikes are well used.”
For more information on how to hire or loan a bike through the scheme, contact Ms Geary at the council on 01664 502502.