Little Belvoir-based eventer Emma Hyslop’s star horse could be given a dazzling new-look as part of a novel awareness and fundraising campaign for a cancer charity.
Emma has pledged to dye her beloved Olympic level horse Waldo III (or Wally) head to hoof in pink if she can generate 30,000 likes, share and retweets via Facebook, Instagram and Twitter sites for their Breast Cancer Now campaign.
All of the accounts were restarted last month, giving them an added challenge of reaching the target within 30 days. The deadline is midnight on Sunday, December 20.
Emma, who is known as Miss Pink in the eventing world because of her vivid riding colours, is also hoping to raise cash for the charity through Wally’s justgiving page.
Wally’s gleaming white coat could still have a mild hint of pink by the time he competes for Britain in Italy, early next February.
She said: “We thought the winter months would be a great time to give something back and have a little fun with our social media pages.
“This is the fastest and most successful way to reach thousands of people and the easiest way to raise awareness.”
Through her sponsors, Emma has organised goody bags worth £50 and upwards, for those who generate the most likes, shares, retweets and donations for #comeonletsdyewallypink
The page can be found at ehe_pink1 on Instagram, EHE_Pink1 on Twitter, and Emma Hyslop Eventing on Facebook.
To donate, visit www.justgiving.com/EmmaHyslopEventing