The Rutland-Melton International CiCLE Classic looks set to gain a global audience after plans were unveiled to televise the event.
The spectacular one-day international cycle road race could feature in an hour-long broadcast on ITV4 and Eurosport, if the funds can be found in time.
Race organisers are looking towards several sources to find the £15,000 priming funding needed to make the broadcast a reality.
The annual race returns to the borough for the 11th time on Sunday, April 26.
Race director Colin Clews said: “The very character of the CiCLE Classic is that it’s long been regarded as the most photogenic one-day cycle race in Britain.
“With the levels of foreign interest now shown in the event, together with the talent among British riders these days, the CiCLE Classic must be a prime target for a wide television audience.
“And with the potential for any companies or groups willing to support this TV project, there is guaranteed value for money.”
An international field of 200 professional cyclists are expected to make the start line in Oakham for the 180km race and tackle the notoriously tough terrain before its finish in Melton just over four hours later.
This year could see the debut appearance of 2012 Tour de France winner Sir Bradley Wiggins, but perhaps not in the saddle.
The 2012 Olympic and reigning world time trial champion’s newly-formed team are among the top British teams to have entered, and he could be in town to see how his riders perform.
Demand has reached new levels among overseas teams wishing to ride the local roads including newcomers, the German-backed Bike Aid for Africa team. They include Eritrean rider Mekseb Debesay who last year won the overall ranking on the UCI Africa Tour.
At least 10 other Continental-based teams will be hoping to break the dominance of British riders in recent years.
Last year Tom Moses became the Classic’s youngest-ever winner, aged 23, and he returns with the revamped British JLT–Condor Racing team wearing the coveted race number one.
Cyclists of all abilities and ambitions can take part as the popular Dare2b sponsored Rutland CiCLE Tour returns on Saturday, April 25.
More than 1,200 riders have already enrolled for the event whih starts and finishes at the Giant Store next to Rutland Water and features various ride distances from 22 to 100-plus miles.
The second Junior CiCLE Classic, for experienced 17 and 18-year-olds, takes place at 9am before the start of the international race. It is the third counting race in the British Cycling National Junior Road Race series.