A new car parking initiative will be aiming to boost Melton’s early evening economy in the run-up to Christmas.
The Melton Business Improvement District will pilot the ‘free after three’ scheme in Melton Council’s Burton Street car park during November and December.
The aim is to drive footfall into the town centre after 3pm, supporting the town’s early evening food and drink and leisure offer as well as town centre retailers, while also promoting the 3pm-5pm period as a click and collect opportunity for shoppers.
Town Centre manager and BID manager Shelagh Core said: “It’s the first time we’ve tried this in Melton. After 3pm we tend to have a slump in town centre footfall. The idea of this initiative is to try to encourage early evening trade.
“We have a great theatre and cinema, bars and restaurants and some great independent shops now. The free after three parking initiative will mean parents will be able pick up their children after school and maybe go and see a film matinee and then go for an evening meal in town without having to pay for parking and without the pressure of having to rush back to their car because their time has run out.”
Signage is to be displayed in the Burton Street car park prior to the scheme’s launch.
If successful, it’s hoped the initiative could be extended to other town centre car parks in future years.