More than 100 Christmas presents were wrapped at the Blokes’ Shopping Day event in Melton.
Men who left their shopping to the last minute could leave their gifts with two elf helpers who would do the wrapping for them.
Shelagh Core, Melton BID manager, said: “Presents were wrapped non-stop for five-and-half hours, whilst waiting men were sent packing with vouchers for a warm drink in More Coffee Co or a beer in The Cutting Room.
“It’s a bit of fun and there was a real Christmas buzz in the town.”
To add to the ambiance there were vintage and classic cars parked in the Market Place and there was musical entertainment from 103 The Eye.
The event will return next year.