Families enjoyed fun activities and took part in competitions at an event at Melton Cattle Market which raised money for the Children’s Air Ambulance.
The day - part of a nationwide ‘100 years of adventure’ roadshow - was organised by Melton Mowbray Tyre Recycling in conjunction with tyre manufacturer, General Tire, which is celebrating its centenary this year.
Visitors had the chance to win raffle prizes including an Apple watch, a Land Rover driving experience and a family day out.
John Barrett, manager of Melton Tyre Recycling, said: “We had a lot of footfall on the day and people seemed to enjoy the day.
“It is a great cause that we were raising money for but we are not sure yet how much we made on the day.”
Tracy Grunwell, national partnership manager for the Children’s Air Ambulance, said: “Since the Children’s Air Ambulance was launched in 2013, we have completed over 130 vital missions, including over 85 baby transfers.
“But as we do not receive any government funding, so we’re really grateful to generosity of Melton Mowbray Tyre Recycling, General Tire and Micheldever for supporting our cause.”
Go to www.theairambulanceservice.org.uk/childrens-air-ambulance to donate money to it.