The organiser of the Melton Poppy Appeal admits he has a tough job trying to match the remarkable £26,500 raised last year.
As he launched the 2015 campaign, which generates money to support veterans, servicemen, women and their families in memory of those killed in conflicts, Malcolm Bryson said he hoped people would be equally generous this year.
He said: “I don’t expect to raise the same as last year because it was the 100th anniversary of the First World War.
“But that war went on for four years, from 1914 to 1918, so it is still a century after it all happened.”
The legion will set up a special stall for the appeal in Market Place, Melton, on Saturday, next Tuesday market day and on Saturday November 7.
Collections are also being taken outside the town’s supermarkets and in various shops and organisations.
Volunteers are collecting in villages throughout the borough.
Mr Bryson, who is organising the appeal for the second year running, said: “We are doing it across a radius of 40 miles which is quite an area to cover with just a small number of volunteers.
“I would be grateful to people who want to volunteer their services to bring the collected donations from the various villages back to the legion in Melton.
“They can call the club on 01664 562651 if they want to help.”
Schoolchildren are being challenged to design postcards to illustrate the Poppy Appeal with the winners announced on November 7.
Mayor of Melton, Councillor Jeanne Douglas, urged people across the borough to get behind the appeal.
She said: “This is a time of year to think about our armed forces and the demands on them and the services provided by the Royal British Legion which are as important now as they have always been.
“It is of great comfort to our serving military personnel to know that their families will be taken care of, in any event, due to the nature of their service.
“The Royal British Legion provides for the needs of these families, along with the needs of the serving and ex-service men and women.
“These are very precarious times and your support is invaluable - please give what you can to support this very worthy cause.”
Anyone who would like to volunteer their help with this year’s Melton Poppy Appeal can email email@example.com for more information.