Residents and community groups are being urged by a Melton supermarket to nominate the town for a £1 million scheme to reduce food waste.
Sainsbury’s, which has a store in Nottingham Road, wants to help tackle an issue which is seeing the average family throw away £700 worth of uneaten food every year.
It will inject the investment into a selected town which has a population of between 15,000 and 300,000 and a Sainsbury’s store within a five-mile radius.
From the start of 2016, the store chain will partner with the selected town and trial some of the best ideas from around the globe to uncover the most effective ways to reduce food waste and save people money.
Initiatives for the Sainsbury’s Waste Less campaign could include fridge innovations to track when food is going off, talking bins, reward programmes to encourage recycling, new packaging to keep products more fresh and educational courses for local schools.
Mark Mullen, deputy manager at the Melton store, said: “We know that waste – and particularly food waste – is a big challenge for households and it’s something our customers really care about.
“It would be really great if Melton Mowbray could benefit from this new initiative.”
Individuals or community groups can nominate Melton for the initiative by going online at www.j-sainsbury.co.uk/wasteless - the winner will be announced on December 1.