£1,000 interview incentive fails to attract Melton job applicants

Ed Leake, managing director at Melton company Midas Media, who is offering �1,000 to interview candidates for a job interview EMN-150616-152123001
Ed Leake, managing director at Melton company Midas Media, who is offering �1,000 to interview candidates for a job interview EMN-150616-152123001
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A Melton businessman is struggling to attract applicants for a job in his company despite offering candidates £1,000 each just to attend an interview.

Ed Leake, managing director at Midas Media, based on Nottingham Road, took the unusual step of putting up a financial incentive because he wanted to find the best possible person for the digial marketing vacancy.

The job advert has been viewed 600 times on the company website since it went up at the start of the month and by more than 30,000 people on social media but only two applications have so far been received.

Ed (32), a born and bred Meltonian, said: “The response to the advert has been poor to be honest. We’ve had two people apply but both don’t have the required experience for the role. We’ve really pushed it on social media but I’ve been susprised at the response we’ve had.”

The fact the job is in Melton could be a problem, according to Ed, who pointed out that ambitious professionals in his industry often wanted to work in creative city centre hotspots such as London, Manchester and Brighton.

But he said his company paid high salaries compared to competitors and living and working in this area provided a much better quality of life than urban locations.

“This vacancy is a pay per click role which is quite niche in what we do,” said Ed, who began the company more than four years ago and has based it on the Pera Business Park ever since.

“That could be one reason why the right person hasn’t applied yet and also because Melton Mowbray is not the centre of the universe and it’s not a hotspot for digital marketing.”

Applicants are initially asked to send in a CV, there will be a short telephone interview and then five people will be asked to put together a report on planning developing and implementing a pay per click (or paid search) strategy which fits in with the company’s existing marketing and drives new enquiries. They will each be paid £1,000 for attending the interview and giving their presentation, in an initiative Ed borrowed from an American entrepreneur.

Ed, who attended Brownlow and Sarson Primary Schools in Melton and the town’s former King Edward VII Upper, said he had no plans to relocate if he couldn’t get the right people for his business.

“If we don’t get the right applicants it clearly won’t be because of the money - we will have to look at the other end of the job market and perhaps take on a graduate who wants to learn,” he added.

If you feel you have the skills to fill the vacant role at Midas Media and you would like to earn £1,000 at your interview go on at www.midasmedia.co.uk/£1000 for full details.