Recycle poppies for Royal British Legion at Sainsbury’s store in Melton

Carl Ford, reverse logistics manager for Sainsbury's, and Jim Wigfield, from The Royal British Legion, with some of recycled poppies which will be used to generate more funds for the charity  PHOTO: Supplied

Carl Ford, reverse logistics manager for Sainsbury's, and Jim Wigfield, from The Royal British Legion, with some of recycled poppies which will be used to generate more funds for the charity PHOTO: Supplied

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Customers of Sainsbury’s in Melton can recycle their poppies to support the Royal British Legion (RBL).

Between this Thursday (November 19) and Tuesday, shoppers can choose to recycle their poppies via an in-store collection point.

A recycling box will be available at the customer services desk and all poppies collected will be given back to the RBL so that they can be reused or recycled.

Manager of the Nottingham Road store Paul Spence said: “The Poppy Appeal was a great success this year for fundraising and we’d like to thank everyone who contributed.

“With this recycling initiative, we wanted to show our customers another way they can support The Royal British Legion to ensure their poppies don’t go to waste. We hope the recycling drive proves a success with our Melton customers.”

Ellie Failes, corporate partnerships manager at the RBL, said: “We’re delighted to be working with Sainsbury’s again on this recycling initiative. The donated poppies will either be reused or recycled, so it’s another great way for Sainsbury’s customers to support us further.”