Residents of the borough are being challenged to come up with a design for a new logo which can be used on new signs, leaflets, banners and online promotions.
The competition is part of a wider scheme to re-brand the market, give it a new cohesive identity and enhance its historic rustic charm.
The farmers’ market, which opened in 1999, is held on Tuesdays and Fridays at the Livestock Market. It’s a hidden gem of specialist and unique stalls selling quality local produce and hand-crafted gifts.
In 2012 the farmers’ market reached the final of a BBC Food and Farming Awards (best food market) and in 2000 it gained the royal seal of approval from Prince Charles.
The logo competition is just one of a number of initiatives being looked at to improve and promote the town’s markets. Traders are working closely with the Melton Mowbray Market Partners and Melton Council to look at ways the facility to the south of the Livestock Market can be improved.
Bryan Robinson, of Melton Mowbray Market Partners, said: “With the redevelopment of the Livestock Market due to start, this is a great opportunity to look at the site to the south and explore possible improvements through engagement with our traders.
“After recent meetings with Melton Council and the traders we’re already looking at possible internal and external funding to roll out some exciting initiatives to improve the trading environment and promote the markets and events.”
Melton town centre manager Lisa Brown added: “Melton’s Farmers’ Market is truly an inspirational and unique shopping experience which we need to shout about, not just locally but regionally too.
“The new logo will allow us to really develop a brand to spread the word and show everyone what an asset to the area we have and help develop the market further.”
The logo competition is open to any resident, of any age, who resides within the Melton borough. Entries can be submitted by an individual, a group or a school.
The logo must contain the words ‘Melton Mowbray Farmers’ Market’. A maximum of two logos can be submitted by one person.
Entry forms and conditions can be obtained from the traders themselves, the Livestock Market office (call 01664 562971) or be downloaded from the Melton Council website http://melton.gov.uk
For more information you can also email email@example.com or call Lisa on (01664) 502335.
The closing date for entries is June 30. The winner, who will be notified by July 8, will receive a hamper containing produce from the stallholders and will be invited to a launch event planned for the summer.