The Melton Rainbows shop wants families to make way for new Christmas toys by sorting out the old ones and donating them to the charity.
Last year, toy sales raised almost £30,000 for the work of Rainbows Hospice for Children and Young People.
Karen Bilsby, head of retails at Rainbows, said: “Christmas is a time where children receive a range of new toys and parents or carers can be faced with the nightmare of where to put them all.
“By donating old toys to the Rainbows shop, not only are you clearing some valuable space, you are helping to raise money for hundreds of children and young people who have life-limiting illnesses and are cared for by Rainbows.
“We welcome any kind of toys, as long as they aren’t broken, even the noisiest ones. And people can also pick some great bargains from the shop in Sherrard Street, which could make the perfect Christmas gift.”
For more information on Rainbows shops get online and click on www.rainbows.co.uk/shops