Plea by Belvoir Fruit Farms for pickers of elderflower

Pev Manners on the production line at Belvoir Fruit Farms
Pev Manners on the production line at Belvoir Fruit Farms

The boss of Belvoir Fruit Farms says he is keeping his fingers crossed for a bumper harvest and another record year.

Pev Manners, managing director of Belvoir, based at Bottesford, is hoping that sales of the company’s bottled drinks will rise by 10 per cent this year. Last year the business sold 19 million bottles with many sales going overseas to Europe, Asia, America and Australia.

Mr Manners was speaking as he made his annual call to pickers to help bring in this year’s elderflower harvest which is scheduled to arrive right on time – Tuesday, May 26. The ongoing popularity of elderflower drinks and growth in sales for the family-run business means Belvoir sold record amounts last year and has invested £4.5 million in a new bottling factory. But success still hinges on the willingness of locals to help with the harvest by picking the blossom by hand.

From May 26 Belvoir Fruit Farms is open from 3pm-6.30pm, six-days-a-week for pickers to bring their blossoms to the weighing point at Barkestone Lane, Bottesford.