Melton’s annual Victorian Christmas event will be extended this year from one day to three for the first time ever with more than 20,000 people expected to attend.
Traders and market stallholders have traditionally dressed up in period costume for the festive initiative only on a Sunday.
But this year, they will do so from Friday December 4 through to the Sunday in a bid to disperse shoppers over a longer period and avoid the town centre being over-congested on one day.
Organiser Ruth Wakeling said: “It usually gets so busy on the Sunday and Melton people don’t really like it so hopefully by spreading it over three days we will encourage more Melton people into town on the Saturday.
“There will be a lot more entertainment and stalls and I am pleased to see that a lot of the stallholders will be staying for the entire weekend.”
The first day of the Victorian weekend will end with the traditional switching on of the town’s Christmas lights in Market Place.
Free car parking will be available on all three days and a stage will be set up in the centre of town for live performances with children’s rides and other attractions also available.
Mrs Wakeling added: “We want to encourage as many traders to dress up in Victorian clothes as possible for what should be a fantastic long weekend for Melton.”
Pedestrian areas of the town centre, including Nottingham Street, High Street, Cheapside, South Parade, King Street and Market Place, will be closed to traffic between 10am and 8pm on the Friday and 9am to 5pm on the Sunday. Sherrard Street will also be closed on the Sunday from 7am to 5pm.